Branding Your School - 10 Key Benefits
There are countless benefits to building a strong private school brand. Whether you are a new private school setting up a brand or an...
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Candace Heidenrich
- Aug 24, 2021
- 8 min
Digital Publicity Strategies for Private Schools
Digital publicity is a means for private schools to increase their online positioning and presence at low or no cost. It is the way...
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Candace Heidenrich
- Jan 15, 2021
- 4 min
10 Ways to Repurpose Content
Writing compelling copy can be extremely time consuming, but I have found it is quite easy to repurpose content when a structured plan is...
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Candace Heidenrich
- Jan 10, 2021
- 4 min
5 Top Social Media Tips
Without a social media plan and systematic approach, it is very easy to feel overwhelmed, appear erratic, and lose track of key...
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Candace Heidenrich
- Jan 3, 2021
- 3 min
Rally for Referrals!
Independent private schools know the best way to get qualified mission-appropriate applicants is primarily through referrals from current...
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Candace Heidenrich
- Jan 2, 2021
- 3 min
Generate More Reviews
We all know that families today shop online and private schools are no exception. They check your website, your referral website...
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Candace Heidenrich
- Dec 31, 2020
- 6 min
Old-School vs. New School - SEM Lessons Learned
Is your school spending money on a direct mail campaign, getting lost on a billboard, racking up a bundle on TV or radio ads without ROI?...
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Candace Heidenrich
- Dec 19, 2020
- 5 min
Tips for YouTube Setup, Uploads, and Best Outcomes!
Why YouTube? Let me count the ways. According to Forbes, "with over 3 billion searches per month, YouTube's search is larger than that of...
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Candace Heidenrich
- Sep 8, 2020
- 3 min
Tips for Virtual Website Admission Experiences
Did you know that most schools are planning to continue virtual experiences for prospective families? In fact, according to a pulse...
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Candace Heidenrich
- May 22, 2020
- 6 min
Tips to Make Zoom Zing
With so many schools and nonprofits now using Zoom, we wanted to share some best practices, creative ideas, and simple tech tips. Enjoy...
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Candace Heidenrich
- May 6, 2020
- 5 min
Ramp Up Recruitment and Retention
Now, more than ever, the admission team must be strategic and be in a very high energy mode as they move through this challenging time....
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Candace Heidenrich
- Apr 15, 2020
- 3 min
Continuous Enrollment Contract Tips
1. Continuous Enrollment Contracts/Agreements - Benefits include: Creates client satisfaction by simplifying initial enrollment and...
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Candace Heidenrich
- Mar 24, 2020
- 6 min
Enrollment Management Tactics for Tough Times
Whether your institution is struggling to sustain or build enrollment, these proven tactics can help guide you...
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Candace Heidenrich
- Mar 12, 2020
- 2 min
3 Top Drivers of Yield
Ask most Admission and Marketing Directors at private schools for their top three drivers of yield and you could get a perplexed look.
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Candace Heidenrich
- Mar 11, 2020
- 2 min
10 Ways to Synergize Your Website, SEO, & SEM
If you want to hold a top position in search, keep in mind that Google and other search engines use sophisticated algorithms.
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Candace Heidenrich
- Dec 30, 2019
- 2 min
5 Benefits of SEM (Search Engine Marketing)
Target prospects through SEM (Google Ads) for your private school. Check out the top 5 reasons why you should add SEM to your mix.
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