#Boardingschools

Digital Publicity Strategies for Private Schools

Aug 24, 2021
8 min

Digital Publicity Strategies for Private Schools

Digital publicity is a means for private schools to increase their online positioning and presence at low or no cost. It is the way marketing is trending for the foreseeable future. As such, it should be viewed as a critical part of your overall marketing plan. So, let's launch into some frequently asked questions, so you can begin to map out your plan, figure out some best practices, and get some practical tips to increase your "digital footprint." What are the advantages of

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Enneagram & Team Building - Communication Tips!

Candace Heidenrich

Mar 25, 2021
3 min

Enneagram & Team Building - Communication Tips!

We all have communication strengths and challenges. The benefit of knowing your enneagram type lies in the ability to observe how you communicate, detect issues when they arise, and create an ongoing commitment to become a better team-player through more effective communications. Communication Strengths of Each Enneagram Type: One: professional, polished, truthful, thoughtful, well-organized thoughts and ideas. Two: good listener, offers help, asks questions, highly relationa

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Candace Heidenrich

Jan 10, 2021
4 min

5 Top Social Media Tips

Without a social media plan and systematic approach, it is very easy to feel overwhelmed, appear erratic, and lose track of key branding/messaging. To regain your focus, consider the following: 1. Create a Plan Create a thematic structure to cover all campus departments in a consistent manner. Develop a daily plan, alongside an annual plan. The annual plan should include a schedule for posts that do not need to get posted weekly, but are more date specific. To ensure accurate

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Candace Heidenrich

Jan 2, 2021
3 min

Generate More Reviews

We all know that families today shop online and private schools are no exception. They check your website, your referral website rankings, and most prospects check your reviews at some point in their journey. Ask any independent boarding or day school and they will tell you about their challenges in stimulating more reviews, as well as the pitfalls they have faced in addressing negative reviews. Don't make the mistake of being passive about reviews as they can make or break

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Old-School vs. New School - SEM Lessons Learned

Candace Heidenrich

Dec 31, 2020
6 min

Old-School vs. New School - SEM Lessons Learned

Is your school spending money on a direct mail campaign, getting lost on a billboard, racking up a bundle on TV or radio ads without ROI? Well, this is the time to go new-school to develop a topnotch advertising toolkit. So, let me tell you about one of my favorite tools. Years ago, a colleague mentioned something about Google Ads, so I thought I would give it a whirl. It has been a "whirl" going on over 15 years now and I can still recall my early beginnings. I sat myself

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Tips for YouTube Setup, Uploads, and Best Outcomes!

Candace Heidenrich

Dec 19, 2020
5 min

Tips for YouTube Setup, Uploads, and Best Outcomes!

Why YouTube? Let me count the ways. According to Forbes, "with over 3 billion searches per month, YouTube's search is larger than that of Bing.com, Yahoo.com, AOL.com and Ask.com combined." Not only that, it can help your organization gain visibility, showcase videos, and allow others to get to know you. It can result in more inquiries and provide a dynamic format for the prospect's journey. What Are Your Goals? Do you want to generate more inquiries, applications or info

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Team Building: Discover Your Enneagram Personality Type

Candace Heidenrich

Nov 17, 2020
10 min

Team Building: Discover Your Enneagram Personality Type

Overview: Identity is essentially the story we tell ourselves, with personality acting as the expression. Our experiences and our views of ourselves are largely framed by how we make sense of who we are, how we react, and what motivates us. The Enneagram can improve your work and the quality of your life by developing greater understanding of yourself and others. What is the Enneagram? Ennea in Greek stands for the numbers and gram refers to the diagram or drawing with the ni

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Tips for Virtual Website Admission Experiences

Candace Heidenrich

Sep 8, 2020
3 min

Tips for Virtual Website Admission Experiences

Did you know that most schools are planning to continue virtual experiences for prospective families? In fact, according to a pulse survey conducted by School Admin, only 3% offered virtual experiences in the past compared to the current 96%. Although most private schools don't feel virtual experiences will have the same impact as in-person visits, there are some ways to create top-notch experiences for Tours, Appointments, Shadow Days and Community Engagement. Create a Virtu

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Candace Heidenrich

May 22, 2020
6 min

Tips to Make Zoom Zing

With so many schools and nonprofits now using Zoom, we wanted to share some best practices, creative ideas, and simple tech tips. Enjoy connecting virtually and spice it up! Resources: Enrollment Management Association, Zoom Instructions, TED Creating a Zing Great Tips Here from Enrollment Management Association: Communicate the Plan - Convey the theme, topic, or purpose of the connection. Indicate the Format - Convey whether the session will be a discussion (with or without

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Candace Heidenrich

Apr 15, 2020
3 min

Continuous Enrollment Contract Tips

1. Continuous Enrollment Contracts/Agreements - Benefits include: Creates client satisfaction by simplifying initial enrollment and re-enrollment. Retention is boosted by emphasizing a long-term continuous enrollment process. Cash flow improves, customer service calls decrease, and efficiencies are created. 2. Think About How You Will Communicate Before You Draft a CEA Contract - This will help you build out a contract that makes sense to families. Draft a letter with key inf

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