Without a social media plan and systematic approach, it is very easy to feel overwhelmed, appear erratic, and lose track of key branding/messaging. To regain your focus, consider the following: 1. Create a Plan Create a thematic structure to cover all campus departments in a consistent manner. Develop a daily plan, alongside an annual plan. The annual plan should include a schedule for posts that do not need to get posted weekly, but are more date specific. To ensure accurate

We all know that families today shop online and private schools are no exception. They check your website, your referral website rankings, and most prospects check your reviews at some point in their journey. Ask any independent boarding or day school and they will tell you about their challenges in stimulating more reviews, as well as the pitfalls they have faced in addressing negative reviews. Don't make the mistake of being passive about reviews as they can make or break

Is your school spending money on a direct mail campaign, getting lost on a billboard, racking up a bundle on TV or radio ads without ROI? Well, this is the time to go new-school to develop a topnotch advertising toolkit. So, let me tell you about one of my favorite tools. Years ago, a colleague mentioned something about Google Ads, so I thought I would give it a whirl. It has been a "whirl" going on over 15 years now and I can still recall my early beginnings. I sat myself

Why YouTube? Let me count the ways. According to Forbes, "with over 3 billion searches per month, YouTube's search is larger than that of Bing.com, Yahoo.com, AOL.com and Ask.com combined." Not only that, it can help your organization gain visibility, showcase videos, and allow others to get to know you. It can result in more inquiries and provide a dynamic format for the prospect's journey. What Are Your Goals? Do you want to generate more inquiries, applications or info

Did you know that most schools are planning to continue virtual experiences for prospective families? In fact, according to a pulse survey conducted by School Admin, only 3% offered virtual experiences in the past compared to the current 96%. Although most private schools don't feel virtual experiences will have the same impact as in-person visits, there are some ways to create top-notch experiences for Tours, Appointments, Shadow Days and Community Engagement. Create a Virtu

Now, more than ever, the admission team must be strategic and be in a very high energy mode as they move through this challenging time. Some private schools will flourish while others will falter, so just where will you be? Set your independent school apart through your own ingenuity, proven tactics, and strong teamwork. Resources: ICEF, NAIS, Enrollhand, Enrollment Catalyst, Enrollment Management Association, and Brendan Schneider University, The Chronicle of Higher Educati

1. Continuous Enrollment Contracts/Agreements - Benefits include: Creates client satisfaction by simplifying initial enrollment and re-enrollment. Retention is boosted by emphasizing a long-term continuous enrollment process. Cash flow improves, customer service calls decrease, and efficiencies are created. 2. Think About How You Will Communicate Before You Draft a CEA Contract - This will help you build out a contract that makes sense to families. Draft a letter with key inf

Whether your institution is struggling to sustain or build enrollment, these proven tactics can help guide you...

Ask most Admission and Marketing Directors at private schools for their top three drivers of yield and you could get a perplexed look.

If you want to hold a top position in search, keep in mind that Google and other search engines use sophisticated algorithms.

Target prospects through SEM (Google Ads) for your private school. Check out the top 5 reasons why you should add SEM to your mix.