Is your school spending money on a direct mail campaign, getting lost on a billboard, racking up a bundle on TV or radio ads without ROI? Well, this is the time to go new-school to develop a topnotch advertising toolkit. So, let me tell you about one of my favorite tools. Years ago, a colleague mentioned something about Google Ads, so I thought I would give it a whirl. It has been a "whirl" going on over 15 years now and I can still recall my early beginnings. I sat myself

Whether your institution is struggling to sustain or build enrollment, these proven tactics can help guide you...

Ask most Admission and Marketing Directors at private schools for their top three drivers of yield and you could get a perplexed look.

If you want to hold a top position in search, keep in mind that Google and other search engines use sophisticated algorithms.

Target prospects through SEM (Google Ads) for your private school. Check out the top 5 reasons why you should add SEM to your mix.