Digital publicity is a means for private schools to increase their online positioning and presence at low or no cost. It is the way marketing is trending for the foreseeable future. As such, it should be viewed as a critical part of your overall marketing plan. So, let's launch into some frequently asked questions, so you can begin to map out your plan, figure out some best practices, and get some practical tips to increase your "digital footprint." What are the advantages of

We all have communication strengths and challenges. The benefit of knowing your enneagram type lies in the ability to observe how you communicate, detect issues when they arise, and create an ongoing commitment to become a better team-player through more effective communications. Communication Strengths of Each Enneagram Type: One: professional, polished, truthful, thoughtful, well-organized thoughts and ideas. Two: good listener, offers help, asks questions, highly relationa

Independent private schools know the best way to get qualified mission-appropriate applicants is primarily through referrals from current or former families, students, friends, and from the local community and alumni. As a former director of admissions and marketing, as well as in my work with clients, here are some tips I have learned over many years. Audience Based Referral Suggestions: For families, consider tuition and/or bookstore credits, summer program discounts, or ot

We all know that families today shop online and private schools are no exception. They check your website, your referral website rankings, and most prospects check your reviews at some point in their journey. Ask any independent boarding or day school and they will tell you about their challenges in stimulating more reviews, as well as the pitfalls they have faced in addressing negative reviews. Don't make the mistake of being passive about reviews as they can make or break

Why YouTube? Let me count the ways. According to Forbes, "with over 3 billion searches per month, YouTube's search is larger than that of Bing.com, Yahoo.com, AOL.com and Ask.com combined." Not only that, it can help your organization gain visibility, showcase videos, and allow others to get to know you. It can result in more inquiries and provide a dynamic format for the prospect's journey. What Are Your Goals? Do you want to generate more inquiries, applications or info

Overview: Identity is essentially the story we tell ourselves, with personality acting as the expression. Our experiences and our views of ourselves are largely framed by how we make sense of who we are, how we react, and what motivates us. The Enneagram can improve your work and the quality of your life by developing greater understanding of yourself and others. What is the Enneagram? Ennea in Greek stands for the numbers and gram refers to the diagram or drawing with the ni