Is your school spending money on a direct mail campaign, getting lost on a billboard, racking up a bundle on TV or radio ads without ROI? Well, this is the time to go new-school to develop a topnotch advertising toolkit. So, let me tell you about one of my favorite tools. Years ago, a colleague mentioned something about Google Ads, so I thought I would give it a whirl. It has been a "whirl" going on over 15 years now and I can still recall my early beginnings. I sat myself